Ecommerce websites have an average conversion rate of between 1.3% and 3.1%. This means that for every 100 people who visit the site, only about two make a purchase. While search engine optimization has the power to attract traffic to your website, you may also need your visitors to perform a desired action, which could be making a purchase, registering on your site, downloading something, making a donation or subscribing to your newsletter. This is where conversion rate optimization comes into play.
We, at Rankings, use a variety of tools and techniques to convert traffic into performance. Once we have harnessed the power of conversion rate optimization (CRO) for you, your website will become a salesperson who works for you 24 hours a day, 365 days a year, without charging any commission!
Our team of CRO experts will work closely with you to identify the different areas of your online business which require attention, such as:
- Pay-per-click ads
- Landing pages
- Product pages
- Shopping cart processing
- Email messages
- Other onsite content
Our CRO experts will identify your target markets and study their demographics, value hierarchy and psychographics to help increase your conversion rates. We will also conduct competitive researches and market researches and formulate a content redesign plan that beats competition. Every single aspect of your website will be thoroughly analyzed and tested and optimized for the best possible conversion rates.
You will benefit from:
- Higher sales within the same advertising budget
- Lower customer acquisition costs
- Increased customer retention rates
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