Social media is for the people and by the people. Businesses - small or big - have gained their fair share through these mediums. Facebook & Twitter are popular social networking sites connecting millions of people worldwide.
Facebook is a social networking site where distance gets diminished as your network expands. On Facebook users can share pictures, videos, messages with friends or even play social games with them! It's a fun platform that engulfs users of all demography. Today, Facebook has more than 500 million active users who spend more than 7 hours a month on Facebook! About 100 million people use their cell phones to access Facebook. For businesses, Facebook is a great medium to engage fans; interact & get feedback from them. Facebook Business Pages or "Fan Pages" are now used as basic marketing tools by small businesses, freelancers, and entrepreneurs to increase website traffic and boost sales.
Twitter is a Social Networking & Microblogging Service that lets you send short text messages called "tweets" - that are 140 characters in length - to your network. Twitter is a useful medium to remain up-to-date with the latest news. Businesses have the advantage of targeting their potential customers. Conversations happen real time and you can keep Twitter users updated with your business development and promote your products across the network through short and simple messages. Twitter works even on mobile devices. Nokia Symbian, Blackberry, iphone, Palm Pre and Windows Mobile are some of the top Twitter clients on each of the big smartphone platforms. Twitter could very well work as a viral marketing strategy, spreading quickly and easily across communities.
As per a research conducted, it is estimated that by 2012, 92% of people and 80% of all companies are expected to be using social media for branding & marketing exercises.
|
RSS
